Monday, December 28, 2009

Saturated...from Paris


My marketing friend asked himself one question: Where is all the money? CHINA. Millions of Chinese women are discovering the trappings of the West. Very smart American business minds are more than happy to accommodate this mass untapped market. What do Chinese women want? They want American style & American MAKEUP. They want Avon and Maybelline. They want VOGUE magazine. The photos I sent you were from China Vogue, just recently published.
What's interesting to me is that China Vogue has a certain saturation of color that I don't see in American Vogue. Asians are beautifully distinguished for their culture steeped in deep, bright colors. Americans are much more 'watered' down, pastel.
Chinese women want to look at Robert Pattinson (for those of you who don't have a teenage daughter, skip that reference). They also want to look like American women.
I think there may be a reverse market for American women who want to look at China Vogue, and learn more about Chinese culture and Chinese women.

Perhaps because they are making $30,000 more a year than you are.

Rasmussen: Gov’t workers a lot more optimistic on economy than private sector. “While a near majority of private-sector employees see the economy as deteriorating, the opposite is true of public-sector employees. Forty-six percent of government workers think the economy is improving.”

This headline could cover so much

AP

Conventional airport metal detector will find firearms and box-cutters, but not the highly explosive powder that terror suspect allegedly ignited aboard a U.S.-bound jet.

Flying lately?

Accused NORTHWEST Bomber Says More On the Way...
PAPER: 25 British-born Muslims are plotting to bomb airliners...

SHOCK CLAIM: Man aided terror suspect onto plane without passport...
CLAIM: Man videotaped entire flight...


Plane attack a response to U.S. attack on group in Yemen: al Qaeda... Developing...

Sharp Dressed Man:Day by Day Cartoon

Controversial JFK photo that could have changed history

What if Richard Nixon had gotten his hands on this in 1960? TMZ has released a previously unpublished photo that appears to show John F. Kennedy tanning on a boat as two naked women jump off into the ocean, and two more tan in the nude on the upper deck. The photo, believed to be taken during a Mediterranean boat trip that then-senator JFK took with brother Ted Kennedy and Senator George Smathers in 1956, has been authenticated by multiple experts. At the time of the trip, Jackie Kennedy was pregnant, and had an emergency C-section that resulted in a stillborn child while JFK was on the boat. The picture could have, as TMZ put it, "torpedoed" Kennedy's presidential run if it had surfaced during the 1960 presidential election.

64 of 100 top Kindle store bestsellers are free

Not the kind of stats publishing industry wants to see

image378.jpgBy GalleyCat's count yesterday afternoon, 64 of the 100 eBooks currently topping the Kindle bestseller list were priced at $0.00.

The number one bestseller was "Midnight in Madrid" by Noel Hynd, another free Kindle book. The list changes every hour, but these are fascinating and anxiety-producing statistics for publishers. With more than 60 percent of the one hundred most popular books in the eBook store priced at 0.00, how can publishers interact with this new readership and still earn money?

We took an informal count after reading a Washington Postarticle that explained: "Amazon's customers have made it clear that $9.99 is still too high for their taste. Most titles in the company's list of top 100 Kindle bestsellers are priced below $9.99, and the most popular price point is $0.00. But publishers can't hear this, because they're a little distracted right now.
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